Email marketing has been proven to be very effective in promoting an online business. Today however, even traditional companies which are not purely internet based use email marketing as one of their top marketing strategy. This type of marketing is the current hype now. Billions of dollars are invested annually by companies for email marketing only. The popularity lies in its effectiveness and it is relatively cheaper to produce. You can also make accurate feedback from your email marketing drive. Here are 4 email marketing tips that are proven effective by online and even offline businesses:

1. You must build a sizable email list. This is a very important prerequisite if you want to succeed in your email marketing strategy. After all, to whom will you send the emailed promotions if you don't have a list? Some buy list from third party advertisers, while others painstakingly build a list through hard work. Whatever method you use, the most important thing is you build a good list you can use for your marketing drive.

2. You can use rich media for your email messages. It is very attractive and readers will be enticed to participate in your offer or actually buy from you. The disadvantage of using rich media in emails is it's almost always being caught by spam filters. Email providers are wary of bulk mails, so be very careful when you use this method.

3. A good sales letter can be very effective as a method for your email marketing. Write compelling letters, short but very informative, and effective. Some companies use only texts for their email marketing, this will lessen the cost plus the added advantage that you are writing personally to your target market.

4. Always link your message to your web site. It is very inconvenient for consumers to copy and paste your link to their web browsers. Give them convenience and comfort by embedding live links in your messages.

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Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

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