Email Marketing Your Small Business

You’re a busy entrepreneur running a small retail or service business, and you don’t have time to learn all there is to know about email and internet marketing. You know one thing, though… more and more of your customers are using email, and you know it would be a great, cost effective way of contacting them. If only you could figure it all out.

Email is truly one of the most powerful, flexible ways to communicate with customers that exists. That’s true whether you have an internet presence, a website, or not. Every day, off-line businesses use email to communicate important marketing and sales information to their customers and prospects. If you’re not among them, you're most likely missing the boat.

The good news is that email doesn’t need to be complicated. Yes, there are regulations relating to SPAM and proper use of email that you will need to know. And yes, there are effective and less effective ways to use email. But you can learn these things, and it doesn’t need to take a great deal of your valuable time.

One key to effective email is to use an auto responder service. An auto responder is a company that will manage both your list of customer’s email addresses and your outgoing email messages for you. They will automate the process, so you can set it and forget it. Well… not quite, but close! They will also make sure you are in compliance with the CAN-SPAM act. They will do all of this at a very reasonable monthly cost.

If you aren’t using an auto responder service to handle your email marketing, you should seriously consider starting right away. You’ll be amazed at how much more effective your email marketing will be.

The internet in general, and email specifically, is a very powerful tool for marketing, sales, and customer communication. There are lots of tools for email marketing your small business. Auto responders are only one of those tools, but one you should definitely be using. For more on small business email marketing, try http://www.power-email-marketing.com and sign up for my free course.

Ben Fesxbe is a small business consultant and marketing professional specializing in email and internet marketing for off-line businesses. His website offers a FREE course on how to use email to market your small business.

Source: www.articlecity.com